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In-House Coaching
Tailored Coaching For Maximum Impact
Set strategy. Drive volume. Track results.
Citywide's in-house coaching is built for one purpose: to help you scale your business.
Using our proven formula, we’ll build a plan together that creates an actionable roadmap for your success.
Each session ties high-performance activities directly to what matters most: increasing your business. Loan Officers activate their network and achieve proven production growth in 6 months.
Scripts and strategy to activate producing agents
Past client re-engagement system to drive repeat and referral business
Structured accountability system with goal tracking, performance benchmarks, and weekly action plans to ensure consistent progress toward your targets
Why Top Producers Choose In-House Coaching
Most coaching fails because it lives outside the business. Our coaching is different because it’s totally engineered around our internal ecosystem:
Our LOs
Our Reporting
Our CRM
Our Strategy
Our Tech Stack
Unlike generic coaching platforms, we integrate our company tools, marketing, workflows and technology into every coaching session, so your team doesn’t just get motivated, they get measurable results.
How Coaching Works
Every call follows a repeatable formula:
1
Review Committed High Performance Activities
Calls, leads, meetings, agent contacts, past client follow-up — all tracked.
2
Measure Results with a Live Dashboard
You’ll know exactly what activity creates:
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New agent relationships
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New purchase leads
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Pre-approved loans
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Loans in process
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Funded loans
3
Coach the Strategy
We address what’s working, what’s missing and what needs to change — immediately.
Group Size: 5 participants
Frequency: Bi-Weekly (2x/month)
Session Length: 60 minutes
Platform: Teams (Virtual)
Tools Included: Daily tracker, producer dashboard, LOS integrated reporting
This Program is Built For:
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Producers who want structure and accountability
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Producers who want to break through plateaus
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LO’s who need a proven roadmap to increase production
Coaching Format
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“IF YOU DON’T KNOW YOUR NUMBERS, YOU DON’T KNOW YOUR BUSINESS.”
About
Daniel Manginelli
Sales Coaching Execuative
Daniel Manginelli is a best-selling author, national speaker and business strategist with over 35 years of experience in mortgage, real estate and high- performance coaching.
As a former mortgage company owner, Daniel has helped thousands of originators grow their production through disciplined accountability, market-ready scripts, agent acquisition systems and smart technology integration.
He is the author of Shake It Up: Big Dreams and Bold Choices on the Road to Success and is currently the Sales Coaching Executive for Rate Companies. His coaching has fueled production growth for some of the top-performing loan originators in the country.
Testimonials
Real Results From Producers.
Jessica Geijer
Loan Officer / Team Lead, Chicago, IL
"Coaching helped me get clear on where my time and energy actually belong. I stopped burying myself in loan files and email and started intentionally cultivating the referral partner relationships that actually move my business forward. That shift sounds simple on paper but it has made a real difference in how I show up every single day.
What surprised me is how the program has scaled with me. As I have grown, the guidance has grown too, always pushing me toward the next level rather than keeping me comfortable where I am.
If you are on the fence, here is what I would tell you: this is the kind of accountability that a manager or teammate simply cannot provide. The consistency the program requires does not just change your habits, it changes your mindset. It helps you get out of your own way and start operating at the level you know you are capable of."
Rob Kinney
Producing Branch Manager, Red Bank, NJ
"I’ve been in the mortgage business for over two decades, but this coaching program has completely shifted my perspective.
The fresh ideas and structured goals I’ve received over the last few months are already paying off. What I value most is the consistent support and the practical solutions to challenges I’ve struggled with for years.
It’s a powerful investment in yourself that builds immediate momentum. I can’t recommend it highly enough."
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