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Citywide Marketing

At Citywide Home Mortgage, our marketing initiatives thrive on an array of innovative tools coupled with an extensive catalog of collateral. These resources empower Loan Officers to navigate a dynamic industry landscape with both precision and creativity.

Citywide's unwavering commitment to revolutionizing marketing strategies ensures Loan Officers have access to best-in-class tools, including comprehensive support solutions for optimized impact and

exponential growth.

Marketing Programs

Functionality You Will Love

CRM & Collateral

Total Expert, our approved CRM, equips Loan Officers with a comprehensive suite of customer management tools, personalized marketing capabilities, automated workflows, and insightful analytics. The platform features an extensive library of collateral, offering hundreds of marketing resources tailored to various needs. Key features include advanced customer journeys, integrated gift funding options, property sites, and sophisticated lead capture forms. With numerous lead sources that can be connected, including integrations with BombBomb and Zillow, our CRM ensures that Loan Officers have all the tools necessary for effective and impactful client engagement.

Loan Officer Websites

Loan Officers gain a distinct edge with their own mini-websites on our Citywide Home Mortgage platform. These pages are finely tuned for visibility and personalized to highlight their unique strengths, significantly amplifying their digital presence and impact within the industry. Now featuring integration with Rebel iQ and Yext Listings, our LO websites are powered by the most advanced digital marketing tools available today. These enhancements provide superior SEO capabilities and cutting-edge lead forms, ensuring maximum visibility and engagement in a competitive market.

Company Store

Stock up on branded swag at the Citywide Company Store! From stylish clothing and promotional items to everyday essentials, find everything you need to showcase your Citywide pride and boost your professional presence. Explore options to support your sales efforts and enhance your brand visibility.

Reputation Management

Birdeye, our trusted reputation management solution, aggregates and monitors reviews from various platforms, providing Loan Officers with the means to effectively manage, promptly respond to, and enhance customer feedback experiences. Our Loan Officer websites feature Birdeye widgets, which dynamically populate and rotate all their reviews, showcasing positive client experiences and building trust with potential customers. This powerful integration ensures that Loan Officers can maintain a strong and positive online reputation, attracting more business through authentic feedback.

Gift Funding Program

Box+Bestow is tailored for our dedicated loan officers at Citywide. This innovative program automates the process of expressing gratitude and appreciation to our valued clients upon the completion of their home loan journey. With Box+Bestow you will have the opportunity to effortlessly send thoughtful thank you gifts to your clients, beautifully presented in a signature box adorned with our plated logo. Each gift is accompanied by a personalized card bearing a heartfelt message, ensuring a truly memorable experience for your clients.

Event Support

Our dedicated events program offers comprehensive support, covering event research such as venues, food, beverage, and more. We assist in price negotiation, organize promotional items, ensure compliance with raffle and contest rules, manage invites, and track RSVPs for seamless event execution.

Marketing Technology

Our comprehensive marketing technology suite stands as a testament to our commitment to our loan officers' success. With tailored solutions, quarterly enrollment options, and seamless opt-in procedures, this suite offers a wealth of cutting-edge platforms.

Loan Officers can harness these tools, fine-tuning their marketing strategies with agility and exactitude, setting them up for success in a competitive market. Additionally, our suite comes with excellent enterprise pricing, ensuring cost-effective access to advanced marketing solutions.

COMING IN Q3 2024: Evocalize, a groundbreaking digital advertising solution.

MonitorBase

Loan Officers can leverage MonitorBase to leverage predictive insights, helping identify potential borrowers proactively. This platform enables timely engagement, optimizing conversion rates and promoting proactive client relationships.

Mortgage Coach

Mortgage Coach equips Loan Officers with powerful tools to educate clients about loan options, promoting informed decision-making. This platform simplifies complex financial information, enabling personalized and compelling conversations, enhancing the client experience.

MBS Highway

MBS Highway offers real-time economic trend updates and rate analyses, investing Loan Officers with critical market insights. Leveraging this platform, they provide informed guidance, building trust and confidence in client decisions.

BombBomb

Loan Officers can utilize BombBomb to customize communications through video, fostering deeper client connections. This platform provides engaging, visually compelling interactions, enhancing the client experience and setting Loan Officers apart in their market.

Homebot

Homebot aids Loan Officers in delivering personalized insights to clients, empowering them with data-driven homeownership advice. This platform fosters client engagement and education, driving meaningful conversations and nurturing long-term relationships.

Yelp Enhanced Profile

Harness the strength of a Yelp Enhanced Profile along with a CPC Ad Budget to fortify their online presence. This combined platform enhances visibility, delivers seamless communication, and cultivates a compelling online reputation, to promote strong connections with potential clients.

Customer Intelligence

Total Expert Customer Intelligence, a robust tool providing Loan Officers deep insights into client behavior. This enhancement allows customized marketing strategies, ensuring precision in client interactions and elevating service delivery to unprecedented heights.

Yext

Yext simplifies profile management across multiple platforms. With a single dashboard, it enables effortless updates across various online profiles, assuring accurate and consistent information across the board.

Agent Advantage

Introducing Agent Advantage: Your Gateway to Real Estate Partnership Success

In the competitive world of real estate, building strong partnerships with real estate agents is paramount to success. At Citywide, we understand the challenges loan officers face in attracting and retaining top-tier real estate partners. That's why we offer Agent Advantage, a FREE service for Real Estate Agents, a comprehensive program designed to equip real estate agents with the tools they need to build their business.

Agent Advantage provides real estate agents with access to a suite of innovative tools and resources that empower them to elevate their business. From lead generation to co-marketing collateral, coaching videos, and real-time loan status monitoring, Agent Advantage streamlines their operations and offers the coaching necessary to take their business to the next level.

With Agent Advantage, loan officers can showcase their commitment to providing unparalleled support and value to their real estate partners. By offering access to cutting-edge tools and programs, loan officers can differentiate themselves from the competition and position themselves as indispensable partners in the real estate ecosystem.